- The Space Era
- resource based
- extracting value from physical space
- zero-sum conquest - if you want wealth, you have to take it from someone else
- The Time Era
- Rise of the middle class
- Disposable time and money introduced
- Time can be directly converted into consumtion
- Media and financial industries arise
- The Attention Era
- Rise of the creative class
- Continually capture attention by coming up with new things, attention has to be captured again and again
- Everything is "free"
- Attention auctioned to advertisers
- The Perspective Era - "Perspective is about having an opinion on what matters and what doesn't"
- Information overload...information scarcity -> information abundance
- Collapse of traditional career paths
- Hard work does not guarantee anything anymore
- No job security
- startup of one
- understanding your competitive advantages is key, Specific Knowledge
- Know-how, know-what replaced by know-why